The research is conducted as primary research and the data gathering tools employed is focus group discussions as well as in-depth interviews. Almost all mainstream grocers, and players like Walmart and Target, are now busily developing online grocery services so that they can remain competitive. Do you have a 2:1 degree or higher? According to Orian Research, the global online grocery market would grow with a CAGR of 23.7 % in the period of 2020- 2025. This is a new form of discussion where it is not necessary that respondent is present physically thus it helps in unbiased opinion flow in the discussion. Online grocery shopping market share As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. That means buying is often most conveniently done through stores. Registered Data Controller No: Z1821391. The research is based on the primary research i.e. We have been successful in our attempt to take care of the needs of both the customers as well as the administrator. This is roughly 30% higher than the basket size for physical grocery shops. Online shopping is the process consumers go through to purchase products or Services over the Internet. This cost of acquiring land is absent in the case of online shopping. It is a form of electronic commerce. The internet has made online grocery shopping practically easy and fun. b. These questions are relevant to the research objectives. Another example where convenience plays a part in online shopping is at work as a huge quantity of offices are seeing their office employees choose online shopping throughout their breaks or among work in the office to do their shopping which, in some ways, actually leads to more productive employees as they don't need to visit the retail stores for their shopping (Spillman 2006). Thus it can be said that customers feel comfortable if the corporate name is a well known name in the country and thus the credibility issues are properly captured (Khare & Inman, 2006). We are not talking about planning a vacation or dining in a fancy, posh restaurant; we are talking about something that needs to be done on a routine basis. There are many individuals that are looking for other amazing alternatives shopping and online shipping is just the fix for that. It is also the case that some C&C shoppers make additional purchases in stores when they collect their orders. Present era is an era of globalization where the world is considered to be flat. Almost every business in developed countries provides an option of buying products through internet because this helps in increasing the customer base. Price-comparison websites make deal hunting easier and you can find the online stores with the best reputations by reading reviews submitted by other shoppers. The major benefit is that respondents don’t have to visit physically for buying even a single item as well as they can devote saved time to do other beneficial activities. If you need assistance with writing your essay, our professional essay writing service is here to help! There’s a lot to be said in favor of online shopping, particularly when you’re choosing certain types of item. These are the type of interviews which are conducted to have confidential, secure and personal information regarding the research objective (DeVellis, 2003). Online shopping has a large consumer market, but people also enjoy face to face transactions when shopping. … Whereas in the case of traditional shops it is highly difficult for the owner to open shop at every city in the country. Shopping will be highly personalized and the mall will provide lower prices than most competitors. This can keep you updated on all the best upcoming sales. Conclusion. One more research suggests that the grocery ecommerce business will be expected to reach $250 Billion within the next five years. Conclusion. Finally, grocery retailers have been slower at developing online services than many of their counterparts in other sectors. While online spend on groceries remains relatively low, the number of people who have actually tried a digital grocery service is far higher. Want to publish this website in online. Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. What makes these stores so bad? This market research will clear all the confusions from top managements regarding the feasibility as well as profitability of the online grocery shopping portal. In this research, this ethical issue is handled by telephonic focus group discussion. There are two major things people look for when shopping. The top retailers of grocery … Depending upon the analysis, marketing implications are carved which will help the top management in designing the marketing campaigns for success of online grocery shopping website. Online shopping. Oftentimes, you can buy the same products online as available in a brick-and-mortar store and can sometimes score better sales. A poor customer experience. Respondents are unsure whether they should respond honestly or they should say whatever moderator wants to hear. The major ethical issue in the In-Depth Interviews is that the interviewer should conceal the information about the respondent and also about the information (Gaines, 2005). We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The research The moderator and interviewer are the only persons responsible for the data quality as well as unbiased opinions. As far as online retail goes, food and grocery is one of the less developed sectors, with a relatively meager 5.5% of all spending being made online. An online grocery store definitely has good potential. This, along with increased consumer demand, will spur the market to higher growth. Internet is not only used to spread awareness about the products but now it is also explicitly used for shopping. This is especially true for online sellers of household goods and groceries. For shopping online, they just need to choose the article they want and pay online, and then shopping is finished. Despite the ease with which shoppers can search online, relatively few use the channel to discover new products. The major points which were asked in the interview are as follows: Are you comfortable with online shopping and if yes then what are the categories you prefer. The market research is conducted to understand the customer buying behavior and their decision making patterns while shopping on internet. Online shopping has become an increasingly common staple of life in the 21st century. have the choice to shop online or make purchases in the traditional manner. 7. The environment for focus discussion was artificial as it was conducted through telephone (Kollock, 2004). Online shopping pros are traditional shopping cons. Retailers of all types are expanding product offerings, adding in-store pickup, free shipping and experimenting with social media. Thus internet penetration and internet usage is also a known and crucial factor in deciding the fate of online shopping portal. Admittedly, many of these people only used online once or twice or used it for only a few specific items. One of these relates to how successful individual categories are online. The online shopping system presents an online display of an order cut off time and an associated delivery window for items selected by the customer. 1) There is convince having the ability to shop from home. Conclusion. do online shopping because they are less aware of the technology. One of the most important parts of understanding an evolving channel like online is to explore all of the various angles. An online shopping system that permits a customer to submit online orders for items and/or services from a store that serves both walk-in customers and online customers. Learn more about the pros and cons … By 2022, almost 10% of all grocery sales will likely be made online. Consumers are generally comfortable buying these items online as they know what they will get. Online consumers tend to be more habitual and less adventurous. What are major advantages as well as disadvantages of using online shopping website? The major findings from the research suggest that customers prefer online shopping as compared to offline shopping for grocery products given that some constraints are taken care of. These are some of the critical parameters which modify the buying behavior pattern of the customers. VAT Registration No: 842417633. Online grocery shopping is catching up with consumers rapidly. Thus there may be chances that the inferred information might be wrong or biased as per opinion of researcher. The major area which is being focused by Psychographics is interests, activities and opinions and these parameters help in analyzing the lifestyle and values of the customers. An online shop, e-shopping, e-store, internet shop, web shop , web store , online store,or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a mall. It also means that food and grocery brands urgently need to understand the motivations of digital consumers so that they can evolve their brands and propositions accordingly. Secondary research is done by researching scholarly articles and journals on marketing and research. If no, then what are the reasons for not being comfortable? E-shopping commonly known as Electronic Commerce refers to the buying and selling of information, products and services via computer networks. This will help them in increasing the customer base. But several things which need attention are: The brand name of the online website should be relevant to the corporate name “Miou Co. Ltd.” as it will develop credibility. But the disadvantages in case of online shopping are security issues, credibility of the product offered. Online shopping vs in store shopping is a debate that became prevalent over the past few years, mostly due to the advent of online stores. Thus their lifestyle does not allow them to spend much time in grocery supermarkets in turn they want to keep them busy in work. 1) There is convince having the ability to shop from home. These customers wanted to have a comfortable life where they don’t have to visit these shops but still they are able to purchase the products. Let us know using the comments section – what are the extra benefits of online grocery shopping or grocery shopping online on a budget in comparison to purchasing grocery from a traditional grocery store? Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. This propensity is rises because of several reasons which can be: Customer want to compare and check about the product at several different place and then he makes his buying decision after choosing from several other alternatives which are present. Thus customers are highly dependent upon the reviews of the customers who are using that product. That compares unfavorably to the 18.9% of apparel and 10% of homewares spend made digitally. Company Registration No: 4964706. Although many might argue that shopping online is inherently more convenient than shopping at a retail location, there are still some really bad ecommerce sites out there. The reality, however, suggests otherwise. In fact the customers should also verify whether the product being sent by the company is same as described in the website else they will end up paying higher cost for a local material made product. Despite ‘good old fashioned grocery store shopping’ having a huge advantage of cultural inertia, it turns out that in general, having meal kits delivered and cooking them at home is a clear winner both in terms of actual cost and in the amount of time spent. III. This gives huge benefits and freedom to online shopping stores as they a customer is free to purchase anything around the clock. None of this should be taken as an indication that voice shopping will not grow or that it won’t someday be important. These are some of the major parameters which help in deciding the success of online shopping portals and thus marketing managers should consider analyzing all the above parameters very carefully while developing online shopping portals. Analysis of the responses of the primary research conducted helps in deriving on any solution as well as it helps in providing the recommendations to the Miou Co. Ltd. for retaining and acquiring new customers as well as marketing implications. In developing countries like Bangladesh, India, Pakistan, Thailand, Philippines and many under developed countries, the penetration of internet is very less (Ridgeway & Johnson, 2000). The company should come up with a marketing campaign for the website to attract the customers to the website. With the help of various links and tools, we have been able to provide a site which is live and running on the web. What are the benefits from shopping online? The major influencer for online shopping is lifestyle and the choice of product is very high in online shopping format. To match with the changing patterns of buyers, Miou Co is planning to open an online shopping website for its grocery products. 1. OBJECTIVES: (i) To determine the current state of online grocery shopping, including individuals' motivations for shopping for groceries online and types of foods purchased; and (ii) to identify the potential promise and pitfalls that online grocery shopping may offer in relation to food and beverage purchases.DESIGN: PubMed, ABI/INFORM and Google Scholar were searched to Internet boom has presented shoppers a new address and companies one more point of contact through online shopping. This increases the profit margin of the online shopping portals several folds when compared to the traditional stores and also the breakeven is reached at faster rate. Students of GLS-INSTITUTE OF UNDER GRADUATE BUSINESS ADMINISTRATION Submitted By: KOMAL DULAM Affiliated to Gujarat University For the year 2011-12 These are the benefits for the businessmen who start their own online shopping portal (Hinton, 2004). Impulse buys, transportation, and host of others are some of the extra costs associated with the conventional ways of shopping. This report will majorly deal with the thorough analysis of the customer traits and also the perception of these customers towards online grocery shopping. Shopping convenience is a big factor for the united states and UK consumers but this isn't limited to the united states or the UK markets only as even in Japan, online shopping has seen increasing growth rates, with shopping convenience as the greatest factor motivating consumers to do online shopping … Online grocery shopping may have unique foods or equipment that your local grocery store doesn’t have. As a direct result of retail and e-commerce combining efficiently, online retailers grew in popularity all around the world. This has huge cost implication and even if a store has a chain of stores then also the owner cannot think of opening more than 100 stores simultaneously. The customer also checks about the verification as well as credibility of the online shopping portal. Also on the agenda is designing an online shopping site to manage the items in the shop and also help customers purchase them online without having to visit the shop physically.Our online shopping mall will use the internet as the sole method for selling goods to its consumers. Reference this. Online Grocery & Food Shopping Statistics. Thus proper analysis needs to be carried in order to reach a conclusion of opening online shopping website. Conclusion Overall online grocery shopping experience is not just convenient but also encourages savings. various ways to buy things such as online shopping and shopping at the mall. These research objectives are the core focus of this research and it will help in observing the target audience as well as increasing the new and retained customers. The era of globalization has come into existence largely because of the internet boom and internet is considered to be the fastest way of communication. The number of people grocery shopping less than five minutes from their home has more than doubled over the last 20 years, increasing from 17% in 1980 to 42% in 2006. Major Players of the Grocery Industry. This probably means that grocery shopping online is not a good idea. secondary research (Literature review) and primary research (Focused Group and In-Depth Interviews). Get to know about the top 10 online shopping statistics for 2021 and how they affect you and your business. Again, this underlines the different mechanisms and dynamics of each channel, which is something brands need to be aware of when undertaking activities like marketing and promotion. Thus, retailers must move into the grocery delivery business and try to deliver not just groceries but great customer experience as well. It is an online store that … Also the touch and feel factor is missing in this case. Last year, some 23.4% of all consumers who shopped for food tried an online service. The buying pattern is highly important to be analyzed properly and without bias so that the feasibility of the portal can be calculated. JD.com, China’s largest online retailer, has seen sales of common household staples quadruple over the same period last year. This is a very important step for the company as opening an online shopping portal is a very expensive and complex process unlike a normal street-shop (Creswell, 2002). Shopping online is about to explode. At the bottom of the list is food for special occasions like dinner parties, fresh produce, and meat and deli items. ... online grocery stores but the offline kirana stores are their competitors. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Thus users should be made aware of these security standards and also all the online shopping websites should strictly follow all the security measures in order to maximize customer wallet share. Looking for a flexible role? Online shopping is time saving and convenient. All work is written to order. Why is this number so low? This was one of the brilliant strategies to increase the customer wallet’s share and also retaining as well as acquiring new customers (Goebert & Rosenthal, 2002). This helped in gathering the information about the customer perception, characteristics, advantages and disadvantages of online shopping and the points which acts as an obstacle to online shopping. Thus the majority of the online shopping websites have secured network line and even certified SSL lines provided by different gateways. Online shopping is new shopping address for the customers and now they can do everything on internet whatever they do while visiting a normal brick and mortar shop. 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